Sunday, November 22, 2009

Secret Tip: Frozen Bananas for Banana Bread

frozen bananas for banana bread
These frozen bananas are ready to be thawed and made into banana bread!
At least in my house, when it comes to old bananas, it's common to chuck them in the freezer when they're on the brink of self destruction. The arctic conditions freeze their impending doom until the perfect afternoon for making banana bread arrives.

Frozen banana for banana bread? That's right: You can freeze ripe bananas, unthaw them later, and use them for banana bread as though they had never been frozen at all. A banana bread recipe with frozen bananas? Yes, in fact the substitution will work on any standard banana bread -- it doesn't require a special frozen banana recipe.

The problem is that when you get to making the banana bread, it's impossible to negotiate the peel off of the frozen banana, and it's just plain nasty to pick a black greasy peel off of a gooey and thawed banana. Problem.

Solution? There are two approaches -- one I just learned from a helpful reader: peel the bananas before you freeze them. Duh. And for those of us without such foresight (ehem) and a lot of frozen bananas on hand, I describe the other approach below.
preparing frozen bananas for banana bread
Unless a banana bread recipe specifies otherwise, it's okay to use frozen bananas for banana bread.
For those of you who have already made the mistake of freezing bananas with the peel on, I learned the following hint from a friend:

Frozen Bananas for Banana Bread
  1. Remove bananas from the freezer.
  2. Chop the bananas in half. (The picture above shows me chopping the ends off, but it turns out that chopping the banana in the middle works best.)
  3. Once partially or fully thawed, squeeze the contents of the bananas out of the peels and into a bowl.
  4. While squeezing out the contents, you may want to hold the banana with a kitchen towel to protect your hands from the cold.
    Now pat yourself on the back for having saved those frozen bananas, forget about finding a special banana bread recipe with frozen bananas, and go have fun making your grandma's famous banana bread recipe! :)

    BakerGal

    Saturday, November 21, 2009

    How to Make Money with Zazzle, RedBubble and Cafepress

    Picture of print on demand card from redbubble. Is it possible to make a living online?
    Zazzle and several other online print on demand services have a scheme that sounds too good to be true: earn money from home in just a few simple steps. Here's the claim: You send them digital images of your art or photography, they offer the images on a variety of products (from posters and shirts to iPad cases and almost anything else you could imagine), and when someone buys a product bearing one of your images, you make money. Boom! Making money online. Could it be that simple?

    Yes and no. To begin with, you, as a seller, are paid only a small percentage of the total profit from your sales in these stores, usually around 10%. Okay, so that doesn't sound like enough to make a living online...maybe just enough to buy a coffee. Or half of a coffee. On the bright side, the company handles printing, orders, customer service, shipping, and everything else. 

    Despite the low commission, one wonders: Can you make money with Zazzle -- enough to make a living online?

    I got curious, and that led to some footwork. A lot of footwork, in fact: I tried *all* of the print on demand services. Or at least, all that that I knew of, and that made ten. Why all of them? In this case, I decided that I knew too little and my blind spots were of unknown size -- that unless I knew everything, I didn't really know anything -- and so I dug right into the task of learning about each of these print on demand services.  If this was a way to work from home and make a living online, then I was ready to learn how to make money with Zazzle, Cafepress and their counterparts.

    Frankly, whenever I do that much footwork, I like to share it with other people.  Below, I provide notes on the sites I've become most familiar with and have the most to say about. I set up accounts at RedBubbleZazzleCafepress, and Society6, among others.

    How to Make Money with Zazzle and other Print on Demand Services: What I Learned and What I Earned

    Below, I summarize a few key details of each service and how to make money with Zazzle and similar print on demand shops. The summaries include the following:

    • Commission: What percentage of each sale does a seller earn?
    • Shop visibility: How easy is it for users of the site to find your shop and your products?
    • Products available: On what range of products can the service print your image?
    • How to make money: Is there a strategy for how to make money with this service that differs from other print on demand printing services?
    • Seller intro: Link to the company's introductory information for sellers

    I also wanted to know whether the companies offered high quality products, so I test-ordered a few products from each company including postcards, cards and shirts. I was pleased with the quality of all of the products I ordered -- everything appeared to be well-made.

    How to Make Money With Zazzle

    Zazzle has the most unique monthly visitors of the services I reviewed.
    • Commission: You set your own commission.
    • Shop visibility: The site has 25 million unique customers each month (as of 2013) and you get a free shop on the site where you can list an unlimited number of products.
    • Products available: Over 350 products. You want it? They've got it.
    • How to make money with Zazzle: The site may have 25 million unique monthly customers, but you need to tag your designs for customers to be able to find them. It helps, of course, if you promote your own work through other means as well. Unless you promote your own work and make careful and diligent use of Zazzle's tags, design categorization tool, and "power tags," no one will find your designs. You can also make money through Zazzle Affiliate Sales: you link to other Zazzle designers' products, and if someone makes a purchase after following your link, you get a cut of the profit.
    • Zazzle's seller intro: http://www.zazzle.com/sell/designers

    How to Make Money With Cafepress

    Cafepress is similar, though slightly smaller and with slightly less favorable commission settings.
    • Commission: You can set your own commission. But you only receive that commission if a customer purchases their product through your personal storefront, like this one: YakLab's Cafepress Shop. The rest of the time, when customers buy your shirt through the Cafepress "Marketplace," you only earn 10% of the sale price. What is Cafepress's "Marketplace"? It's their main site, where users can enter search terms to find shirts and other products and then buy them. Incidentally, this is also how most people use Cafepress, and Cafepress makes it very hard for customers who find your work in their marketplace to find your personal shop. 
    • Shop visibility: Cafepress gets about 11 million unique visitors each month (as of 2013), and you get a free shop and can make an unlimited number of products to sell. People might see your design in the Cafepress marketplace, but they most certainly will not see your design in your personal shop unless you promote it heavily. Again, just like in Zazzle, you need to tag your images for people to be able to find your designs.
    • Products available: 250+ products. Again, if you want it, they probably have it.
    • How to make money with Cafepress: Considering the high commission but low visibility of the personal shop versus the low commission but high visibility of the Cafepress Marketplace, either spend a lot of time promoting your personal shop, ideally around a niche, or spend zero time on your shop and a lot of time focusing on a broad range of designs for the Marketplace. Pick one of the two strategies, or find some comfortable point between the two extremes.  You can also make money through Cafepress Affiliate Sales: you link to other Cafepress designers' products, and if someone makes a purchase after following your link, you get a cut of the profit.
    • Cafepress's seller intro: http://www.cafepress.com/cp/info/sell/index.aspx?area=intro_money&page=intro_money
    A lot of people don't know or don't care about print on demand services other than Zazzle and Cafepress. They just want to know the Zazzle vs Cafepress list of pros and cons so they can go with the "best" option. I would suggest signing up with both and trying them out; they both have pros and cons, and one will suit certain artists and certain types of sellers better than the other.

    It is worth noting that a lot of former Cafepress sellers badmouth Cafepress because a few years ago the company reduced shopkeeper commissions in their Marketplace. It created a lot of ill will and a lot of pro-Zazzle sellers. But, if you can promote your personal Cafepress shop enough to get customers to go there directly and buy your products (rather than in Marketplace), then you'll still get a full commission. Without promoting your personal shop, though, absolutely no one will buy products there.

    How to Make Money With Redbubble

    Redbubble is an even smaller site, but with favorable commission settings and a more attractive store than Cafepress and Zazzle. They have significantly fewer product offerings, though.
    • Commission: You can set your own commission.
    • Shop visibility: They receive 5 million unique visitors per month (as of 2013). You get a portfolio and can add as many products to it as you'd like. Unlike Zazzle and Cafepress, there is no distinction between a "main store" and your personal store. If someone searches Redbubble for an item, sees your item, clicks on it, and buys it, they have effectively bought it from your store. This, along with a more user-friendly site that suggests other designs of yours to the customer, helps give your designs greater visibility.
    • Products Available: tee shirts, long sleeve shirts, kids' clothes and baby clothes, sweatshirts and hoodies, ipad/ipod/iphone cases, cards and prints (framed, matted, mounted, and other options) and stickers.
    • How to make money with Redbubble: There are no affiliate sales like the ones that Zazzle and Cafepress offer, unfortunately. However, you are provided with a more attractive shop that receives traffic from the company's main site and a less bewildering array of products to design for. You can take that and run with it by focusing on a product niche and becoming great at it, like ipad case designs, or awesome sticker designs. If you want to make money, though, you still need to spend time and thought tagging your images and promoting your shop.
    • Redbubble's seller intro: http://www.redbubble.com/about/what

    While images you submit for their other products can be in JPG format, Redbubble requires that you use PNG format for t-shirt printing. In itself, this is not a problem. The problem is that for some reason, the way they convert your PNG colors into their printing ink colors for t-shirts makes all of the colors in your design duller. They provide a realistic preview on the site, so at least you get a sense of the change your design has undergone. This does not happen when submitting images in PNG format on the other sites I've mentioned. Also, I wish Redbubble previewed the shirt options on real people instead of on cartoon people.

    How to Make Money With Society6

    Society6 has a poor commission scheme and poor seller visibility, but lets you set your own commission on art prints.
    • Commission: You can set your own commission, but *only* on art prints of your images. Society6 sets a fixed 10% commission on the other products you can sell.
    • Shop visibility: Unknown unique monthly visitors. Visibility seems to come mostly from the recency of the products you post. Right when you post, people see the product and might "like" it. After that, it drops into obscurity unless you promote it.  Also, while all of your products are listed in *your* shop, they aren't listed in the official Society6 shop -- only select items are chosen to be offered in the main Society6 shop.
    • Products available: Art prints, cards, iPhone cases, iPhone/iPod/iPad/Laptop skins, tote bags, hoodies, tee shirts, throw pillows.
    • How to make money with Society6: Because your products are only available in your store, and not in a larger marketplace, you need to heavily promote your own store, even more so than on Cafepress and Zazzle where at least your own items are available in the main shop. On top of that, you can't set commission on products in your own store except on prints. So a good strategy with this print-on-demand provider would be to focus on making and merchandizing high quality fine art and graphic design as posters and prints and promoting these items in your store heavily.
    • Society6's seller intro: http://society6.com/help/selling

    Other Services

    There are other print on demand digital printing services as well: Spreadshirt, Printfection, Custom Ink, Envelop, spoonflower (specializes in printing patterns onto fabrics) and shirt city.

    Can you make a living online using Zazzle, Cafepress, or another Print on Demand Site?

    Can you make some pocket change? Yes. According to this article, the average Cafepress store sells about three items a year totaling about $100 in total sales, which means you, as a seller, would make about $10 in royalties per year.

    If you earned a little more and you relocated to a country with a very low cost of living you might even be able to make a living online that way.

    But if you want to make a living online and stay in a country with a moderate to high cost of living, these services are not a golden ticket to freedom. It may be possible, but if it is, it takes as much work as a traditional office job and potentially much more; you might "work from home" for 100+ hours a week for years with no guarantee that the income you do make will grow beyond a small trickle. So don't consider these sites a shortcut around hard work and dedication.

    That said, don't underestimate the power of hard work and dedication when it comes to making money online. I did read one account from a seller on an online forum who claimed to be making a living using these services. To achieve that level of earning, it sounded like she had to work 12 hours a day, day after day, for several years before she was able to make a living online. And now that she is making money online, it requires her constant work to maintain up-to-date design offerings and to promote her store.

    Hope some of you find this helpful!

    BakerGal

    Wednesday, November 18, 2009

    How to Tailor a Sweatshirt at Home

    sweatshirt before tailoring
    Let me start off by saying that I am not much of a sewing expert, despite owning a nifty little sewing machine. And yet, I was able to learn how to tailor a sweatshirt at home and save an old and ill-fitting piece of clothing from the dump. It was quick, it was easy, and now the sweatshirt fits!


    This was in large part thanks to careful advice from my mom, who *is* a sewing expert. She was able to explain to me how to tailor a sweatshirt in the simplest way possible so that it would fit me correctly. And since most of us have some piece of clothing that doesn't fit right, I thought I'd share her tips on tailoring a sweatshirt with the greater public.
    vintage sears travel sewing machine
    It is also worth noting that this really is just about the simplest approach you can take to tailoring a sweatshirt. There is no sophisticated stitchery happening here . . . just the most basic tailoring you could imagine. After all, my mom *did* have to be able to explain it over the phone without any visuals, and it had to be done by *me* on a super-basic sewing machine. So I'm not expecting to win any fashion awards here . . . I'm just trying to help others in a similar situation learn how to tailor a sweatshirt or hoodie of their own.  (Super-basic indeed. My vintage compact Sears sewing machine has a minimum of settings, but was a great garage sale find: $5 for 30 pounds of almost entirely solid metal. When I flew home with it, the TSA did investigate it carefully.)

    As a novice seamstress, I often reserve some of my unwanted clothing for such learning moments. In lieu of never wearing a piece of clothing again, I'll try to to custom tailor it, or I'll try to make it into something else. And if I mess it up, well, no big deal: I probably wasn't going to wear it again anyway, and now I have cleaning rags.

    The sweatshirt in question fell into this category. And the tailoring process, described below, was a success.

    How to Tailor a Sweatshirt Quickly and Easily

    I spoke with my mom for advice on a simple fix. She's a sewing genius who runs a custom sewing and upholstery business. Did she know how to tailor a sweatshirt? Of course she knew how to tailor a sweatshirt. "How complicated of a job do you want to do?" she asked me. I'm pretty sure she knows I don't have a custom sew shop full of specialty machines, but, if I wanted, she was ready to give me all the details on how to do a true professional job.  I told her that simpler was better, and I'd settle for a less-than-runway look if I could just learn how to tailor a sweatshirt on my own. I don't think she was offended -- she's my mom, so she has to love me, right? :)

    She suggested taking it in at the sides and possibly at the arms. And with that, learning how to tailor a sweatshirt had begun! A small complication: the hoodie had *two* seams on each side, shown below. Luckily, this doesn't complicate the job, and doesn't change how to tailor a sweatshirt that has only one seam per side.
    how to tailor a sweatshirt
    The extra seam made tailoring my sweatshirt more complicated, but most sweatshirts have only one.

    To tailor a sweatshirt, first try on the shirt inside out. Grab the extra fabric on each side and carefully add pins where you'd like to tighten the fit. Turn it carefully right side out and try it on again (But carefully! There are pins!) to test your preliminary adjustments. Re-pin if you need to.

    Once you get it right, turn it inside out again and sew along the line you created with your pins, removing the pins before sewing over them. Again turn it right side out and try it on. If it looks right, cut off the excess fabric. If it doesn't look right, don't worry: you can use a seam ripper to remove the stitches, and you can re-sew a new seam.

    Based on this approach, I decided to take in the far seam on each side by 1.5 inches. After pinning these seams and trying on the modified hoodie to confirm the fit, I used my sewing machine to make the changes permanent. I tapered the side seams as I approached the sleeve armpits, and I cut away the excess fabric, shown below.
    how to tailor a sweatshirt
    After sewing the seams, cut away the excess fabric.
    I repeated this process with the arms of the sweatshirt, taking them each in by 1 inch at the seam.  Important note: For added reinforcement, it's helpful to make two parallel lines of stitching along any new seams you sew. You'll notice I didn't do this above: there's only one seam. After 3 years of good service, my single seam did break on the sleeve of the shirt. So DO make a double seam, even if you think you have the strongest thread on the planet.

    I'd call the sweatshirt tailoring project a success! The resulting hoodie fits again, and I finally put it back to good use. I have another red hoodie just like the grey one, and I think I will make the same modifications to it as soon as possible. How to tailor a sweatshirt? Check and check.

    I used this approach on another sweatshirt as well, if you'd like one more example: http://www.bakergal.com/2009/12/tailoring-sweatshirt-2.html

    BakerGal

    Tips for How to Make a 3D Cake at Home

    How to make a 3D cake at home: picture of penguin cake.
    Front view of penguin cake.

    Above is a 3D cake I made in 2009. This cute penguin cake was the hit of the party!

    A quick description of my project: The penguin cake required 6 round cakes for the body and wings and half of a pound cake for the head. I used a chocolate buttercream crumb coat and a buttercream frosting, and I decorated the penguin cake's beak, eyes and feet with marzipan. This cake did not require structural reinforcement aside from skewers to secure the wings to the body.

    Below, I share the 3D cake decorating tips I found so that you can also learn how to make a 3D cake at home.

    Best Cake Recipes for Making a 3D Cake at Home
    The best cake recipes for making a 3D cake are those that result in the sturdiest cakes; they will hold more weight and your 3D cake will require less additional reinforcement.

    Cake recipes with higher protein content tend to be firmer as do those with a denser crumb and less air in the final cake. If you are making a cake recipe from scratch, you can reduce the air in the cake by reducing the leavening (baking powder and baking soda) and the amount of time you cream the sugar and butter (because creaming traps air pockets in the dough that grow when they heat up during baking). Finally, you can increase the protein in any cake recipe by substituting some of the all-purpose flour for bread flour.

    If you'd like to save time by using a cake mix recipe for your 3D cake, there are ways you can modify it to make the resulting cake denser and firmer. The two most common approaches are to add an extra egg white and an instant pudding mix to the cake mix. However, there's no need to experiment blindly; the internet should be able to provide a handful of tried-and-tested recipe and cake mix modifications.

    As a last resort, you can also purchase pre-made dense pound cakes from your local grocery store. These dense cakes are great for 3D cake carving.

    For the penguin cake above, I used both my own homemade cake recipe and a store-bought pound cake.

    How to Build and Reinforce a 3D Cake
    Depending on the size of your 3D cake, you may need to add reinforcements to prevent the upper layers from crushing the lower layers.

    A good at-home approach is to use food-safe cardboard (cardboard cake rounds are one option) between the cake layers. If you can't find food-safe cardboard, you can cover clean cardboard with foil, parchment paper or wax paper. Use bamboo chopsticks or skewers cut to size to support each cake level between the cardboard layers. To visualize this approach, imagine a cardboard and bamboo table pressed into each layer of your 3D cake. Each layer which needs reinforcement is protected by its own table.

    The amount of reinforcement your cake will require depends on your cake design and the strength of your cake recipe. As a reference point,  the penguin cake I made did not require any additional reinforcements, though I did use bamboo skewers to attach the wings.

    How to Frost a 3D Cake
    No matter which frosting recipe you choose to finish the 3D cake with, you will want to begin with a thin undercoating of frosting, also known as a "crumb coat." A simple buttercream frosting works best for this cake decorating step. Apply a thin layer of the crumb coat over the cake after you've finished sculpting and allow it to set. This seals the cake, preventing cake crumbs from mixing into your finished frosting layer. Word of warning: a store-bought frosting will stay moist instead of setting, and will not do as good of a job for this stage of the 3D cake decorating.

    For finishing the cake, the two most common options are fondant and buttercream frosting. Buttercream frosting is easy to make at home, but does not provide the same flawless outer layer that fondant does, and it cannot be sculpted. Fondant has a consistency similar to play-doh and provides a very smooth and consistent finish. You must rolled it out before applying it carefully to the cake surface. You can also sculpt it to add ornamentation.  It can, however, be difficult to make at home, expensive to buy pre-made, and hard to work with. I have tried making an alternative to fondant called "marshmallow fondant," but would not recommend this route: the resulting product is stretchy, difficult to cut, and tastes like marshmallows.

    Once you've added the basic frosting your 3D cake requires, you can add sculpted details with additional fondant or marzipan. You can also make frosting roses and other intricate frosting designs by piping buttercream frosting onto the cake with a cake decorating tool with tips and the help of a flower nail and specialized petal and leaf decorating tips.

    The Best Cake Decorating Frosting Dyes
    You can find professional gel food coloring at a baking store or online. Professional dyes have the benefit of coming in a wide variety of colors. (Professional food coloring was essential when I made the penguin cake because I needed a pure black food dye.) They are also quite thick, making them less likely to alter the consistency of your fondant or frosting, even when you add a large amount to the recipe.

    Common household food dye is much easier to find, though there are fewer colors to choose from. Add household food dye carefully if you choose to use it and keep an eye on the consistency of your frosting or fondant. 

    How to Design and Sculpt a 3D Cake Design
    For basic 3D cake designs, you can stack the cakes first and then carve them freehand with a bread knife and paring knife. Use frosting as glue between the layers if it is needed. This was my approach with the penguin cake, and it was a fairly straightforward and low-stress approach.

    For more complex designs, however, it can help to draft a plan in advance. On paper, draw the outline of each cake layer at the desired final dimensions. Then, place each sheet of paper over a cake layer and make the cuts needed prior to stacking. You can then stack or arrange the layers to assemble the final sculpture.

    Another approach that can help you plan a complex 3D cake is to model the desired cake sculpture with clay. You can slice the clay cake sculpture at the correct intervals to determine the size and shape that each cake layer must ultimately be.

    Additional 3D Cake Making Tips and Links
    If you're looking for more information, the following links offer inspiration, tutorials, and more:
    http://www.winbeckler.com/sculptures3.asp
    http://amazingcakesbyjoanne.com/3-D_Cake_Sculptures.html
    http://www.sugarcraft.com/catalog/photos/cakesculpture.htm
    http://thomasthetankenginecake.blogspot.com/

    Hopefully this will help a few of you get started on a 3D penguin cake or other 3D cake of your own! Feel free to reach out to me with any questions, and I'll do my best to answer.


    Happy baking,
    BakerGal

    Wednesday, November 11, 2009

    Making a 3D Pumpkin Pop up Card

    finished pop up card Halloween craft idea
    This pop up card is a fun Halloween craft idea.
    After attending a great Halloween party, I wanted to send a Halloween card to my friends to thank them. I scanned various Halloween crafts and felt uninspired, when I realized what I really wanted to learn how to make was a pop up card in the shape of a pumpkin. Researching this Halloween craft project taught me that while there are tons of cool things to make at home that are Halloween-themed, pop up cards (and spherical pop up cards in particular) are an obscure topic. Below, I share what I found out in order to help anyone else who wants learn how to make this fun Halloween craft.

    Above is the most promising pumpkin pop up card design I found. It's a rubber band pop up card, containing internal rubber bands tied to the card's inner faces in order to provide tension. These allow it to be smooshed flat and slipped into a stiff envelope, yet still spring back up as soon as you pull it out of the envelope. As far as cool things to make at home and cool Halloween craft projects go, this one is tons of fun to make and receive!

    It's easy to make this pop up card at home, and I share the link with you below so you can learn how, but first it seems worthwhile to share the other Halloween craft ideas I tried before landing on the winning card pictured above. Here were my first approaches:
    1. A paper cut-out pattern that would fold up into a pumpkin-shaped globe carved to say "Thanks!"
    2. A traditional pop up card with an pop up semi sphere inside
    3. The final and winning Halloween craft: a pumpkin shaped 3D pop up card that could be compressed and pop back up (shown above) thanks to rubber bands attached internally. The card can be flattened and inserted into a cardboard sleeve I made (in background, above) before mailing, and pops up into a sphere on its own when pulled out of the sleeve.
    Halloween Craft Idea One was based on dymaxion map and geodesic dome designs. The popup card pattern I used, however, (pictured below) was hard to fold and made a messy looking paper ball.
    dymaxion map / geodesic dome pattern on paper
    Pattern based on dymaxion map and geodesic dome designs.
    Halloween Craft Idea Two, pictured below, came from a student's summer research page after a few google searches using terms like paper sphere and sphere pop up card. My prototype version would likely have worked well as a mummy OR a pumpkin, depending on paper color. Two Halloween craft ideas in one!
    how to make a pop up sphere
    Attempt number two at making a pop up sphere.
    Finally, I came across Halloween Craft Idea Three when I found a blog about how to make pop up cards that provided a pattern and tutorial for a 3-D pumpkin pop up card. Rubber bands built into the card provide elasticity so that you can press the pumpkin flat, and it will pop back up into its full shape. After some tinkering, I improved on the original design by finding a better rubber band arrangement to thread through the holes in the bottom half of the pattern.

    Below are a flattened and folded half of the pop up card and a diagram showing my preferred rubber band arrangement. For me, the best design used two rubber bands threaded through alternate tabs of the pattern as illustrated. This balanced the pull of the rubber band equally across the edges of the pop up card.
    rubber band pop up card
    Initial pumpkin card pattern, flat and unfolded.
    rubber band pop up card made as a halloween craft, partially folded
    Half of folded pumpkin card without rubber bands attached.
    how to attach rubber bands to halloween craft pop up card
    Illustration of how to attach the rubber bands for the best results.
    This was fun for me, as an adult, but would also make a great Halloween craft idea for kids. And, as far as rubber band pop up cards go, this one could make for a very cool squishable Christmas ornament as well if you use seasonal colors.

    Happy Halloween!

    BakerGal

    Monday, November 2, 2009

    Gratitude List Project

    positive psychology gratitude list exercise
    Couldn't we all use some more optimism?
    I printed 250 "positive thinking" cards using VistaPrint's free business card service. Why? Because I wanted a somewhat whimsical project that would compel others to reflect on the good fortune in their lives. Since 2008, I've placed the cards in various states and countries on my own and with helpers.

    My motivation: In 2007, I read a compelling academic paper on the psychological benefits of making a daily list about what one feels grateful for. I decided to give it a try, and later I decided to start this small project.

    The listing exercise requires writing daily about at least five things you feel grateful for. In order for the exercise to be fully effective, it is also important to attribute your gratitude to the actions of other people. The paper describes gratitude as having two parts: (1) the realization of experiencing something positive, whether it is deserved or not, and (2) attributing it to a source beyond yourself.  As a result, the entry "my dependable mini-fridge" would not be valid unless I added "which so-and-so generously gave to me," or credited my positive condition to another external source.

    You can read both abstract and paper here: Emmons, R.A., & McCullough, M.E. (2003). Counting Blessings Versus Burdens: An Experimental Investigation of Gratitude and Subjective Well-Being in Daily Life. Journal of Personality and Social Psychology 2003, 84, 377-398.